Mastering Marketing Analytics with AI

Thursday, 06th November 2025 | 8:00 PM – 9:00 PM IST | 9:30AM EDT | 6:30AM PDT | Live on Zoom

Why Attend This Session?

Marketers today have access to more data than ever, campaign metrics, customer journeys, ad spends, and social signals. Yet, many teams still struggle to turn that data into meaningful actions. Dashboards show what happened, but not why it happened or what to do next.

In this session, we’ll explore how Artificial Intelligence can overcome these limitations and help you move from fragmented reporting to unified, predictive marketing intelligence.

The Problem: Challenges in Marketing Analytics

1. Data Overload, No Unified View Marketing data lives across Google Ads, Meta, CRM, email, and web analytics tools. Manual consolidation wastes hours and leads to incomplete insights.

2. Measuring the Wrong Metrics Teams often track vanity metrics, 'impressions and clicks', without understanding ROI drivers like customer lifetime value or retention probability.

3. Attribution Complexity Deciding which touchpoint drives conversions is still a guessing game. Multi-channel attribution remains a challenge for even seasoned analysts.

4. Inaccurate Forecasting Predicting campaign performance or customer acquisition costs manually is error-prone and time-consuming.

5. Limited Personalization Without AI, marketers can’t easily identify micro-segments or predict what content will convert each audience type.

6. Reactive Decision-Making Most analytics tools describe what happened, but not what’s likely to happen or what actions should be taken next.

The Solution: How AI Fixes These Challenges

Unified Data Intelligence AI automatically brings together data from ads, CRM, and web analytics to build a single source of truth.

Smart Metric Selection Algorithms surface KPIs that truly drive revenue and growth instead of vanity metrics.

Automated Attribution Machine learning models identify which channels and campaigns contribute most to conversions, giving marketers clarity on spend effectiveness.

Predictive Forecasting AI predicts campaign performance, churn, and ROI trends, helping teams allocate budgets more effectively.

Personalized Insights Advanced models uncover audience clusters, content performance patterns, and engagement triggers.

Prescriptive Recommendations AI not only reports results but suggests optimal next steps, whether that’s adjusting ad spend, changing messaging, or re-targeting the right audience.

What You’ll Learn in the Session

• How to use AI to eliminate guesswork from marketing decisions
• Real-world demonstrations of AI-driven campaign/channel analysis
• Frameworks to shift from descriptive to predictive and prescriptive marketing
• Steps to implement data-driven culture within marketing teams

Who Should Attend

• Marketing and Growth Leaders
• Digital Marketing Professionals
• Data Analysts in Marketing
• Founders and Business Owners who rely on marketing ROI

Key Takeaways

• Understand the core limitations of traditional marketing analytics
• See how AI transforms fragmented data into clear insights
• Get actionable methods to forecast, optimize, and personalize marketing campaigns

Reserve your seat Join us on 6th November, 8–9 PM IST to see how AI can help marketers make faster, smarter, and more confident decisions backed by data.